Skip to content
ViralestBBC?

Case 02 · Live entertainment

Build Wars

A sport for builders. Same brief, same clock, live crowd, one winner.

BrandMascotPlatform UIBroadcast pack
Visit buildwars.ai ↗
The face of Build Wars

Live at buildwars.ai

The buildwars.ai homepage: Battle Night 1, a countdown and Glitch the cat between the two cornersBuild Wars on a phone

The cast and the shelf

Build Wars: Talk
Talk
Build Wars: Hype
Hype
Build Wars: Thinking
Thinking
Build Wars: Cheer
Cheer

The idea

Make building software a spectator sport. We borrowed boxing and esports grammar: corners, a sealed brief, a buzzer, judges and a fight-night poster.

The face

Glitch the cat hosts. Four expressions (talk, hype, thinking, cheer) cover every broadcast moment.

The voice

  • “In the left corner...”
  • “Same brief. Same clock.”
  • “Battle night. Live.”

The product

Platform UI for the live arena, leaderboard, predictions and sponsor briefs, plus the broadcast pack: clock, split screen, scorecard.

Results

Launch numbers are being audited before they go on the wall. Ask us on a call; we'll show you the dashboard.