Case 03 · DTC beverage
Matcha for everyone who finds matcha boring. Nine flavors, zero ceremony.
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Live at madcha.com
The cast and the shelf
The idea
Matcha for people who think matcha tastes like grass. The name puts the mad in matcha: louder, sweeter, not precious. Not your average matcha.
The face
Leaf and strawberry characters bring the flavors to life on pack, site and social.
The voice
- “Not your average matcha.”
- “The Diehard vs Everyone Else.”
- “Nine flavors. Zero ceremony.”
The product
Nine flavored matcha powders and a Shopify store built to compare itself, out loud, with coffee and café lattes.
Results
Launch numbers are being audited before they go on the wall. Ask us on a call; we'll show you the dashboard.